Beginner’s Guide to Using InVideo for Social Media Marketing

Are you looking to create scroll-stopping social media videos without complex software or high production costs? If so, then InVideo might be the perfect solution. Whether you’re an aspiring content creator, digital marketer, or small business owner, InVideo offers an easy-to-use online platform that allows you to create professional, engaging videos in minutes. In this beginner-friendly guide, we’ll walk you through how to use InVideo effectively for your social media marketing strategy.

What is InVideo?

InVideo is a cloud-based video editing platform designed for marketers, entrepreneurs, and content creators. It comes loaded with customizable templates, royalty-free assets, and drag-and-drop editing tools that make content creation accessible—no prior video editing experience required.

Why Use InVideo for Social Media Marketing?

Social media platforms prioritize visual content—especially video. Using a tool like InVideo makes it easy to produce high-quality video content without needing expensive software or a video editing background. Here are a few reasons why InVideo is ideal:

• Pre-made templates: Access 5,000+ industry-specific templates for Facebook, Instagram, Twitter, LinkedIn, and more.
• Ease of use: An intuitive drag-and-drop interface that anyone can learn quickly.
• Royalty-free assets: Get access to millions of stock photos, videos, and music tracks.
• Text-to-video capabilities: Turn your blog articles or scripts into engaging videos in minutes.
• Flexible exports: Download your final video in multiple aspect ratios suitable for every platform.

Getting Started with InVideo

Let’s walk through a basic workflow to create your first video with InVideo:

1. Sign up for an account: Go to InVideo and sign up for a free or premium account depending on your needs.
2. Choose a template: Browse the templates by category, platform, or keyword. Pick something that aligns with your brand message.
3. Customize the video: Use the intuitive editor to modify text, images, colors, and transitions. Upload your own assets or choose from InVideo’s library.
4. Add audio: Insert background music or voiceovers to give your video a professional touch.
5. Preview and export: Watch a preview of your edited video. If satisfied, export it in your desired resolution and share it directly on your social platforms.

Best Practices for Social Media Video Marketing with InVideo

Here are some tried-and-tested tips to get the most out of your social media videos:

• Keep your videos short—15 to 60 seconds works best on social media.
• Use captions and subtitles to make videos accessible and engaging without sound.
• Include a compelling call-to-action like “Shop Now”, “Visit Our Website”, or “Subscribe Today.”
• Use branded colors and fonts for consistency.
• Hook your audience within the first 3 seconds to retain attention.

Using InVideo to Promote Your Ecommerce Business

If you run an e-commerce store, leveraging video content is non-negotiable. Whether it’s product demos, customer testimonials, or seasonal promotions, InVideo makes it simple to craft compelling visuals that drive conversions.

To elevate your e-commerce success, pair your video marketing strategy with personalized guidance from the E-Commerce Consultancy Package. This powerful service is designed to help you optimize your store, understand analytics, and scale profitably. It’s the perfect complement for those serious about mastering e-commerce and social content at the same time.

Pair InVideo with These Essential Ecommerce Tools

While InVideo handles your visual content, integrating with the right ecommerce tools can supercharge your business:

• Zik Analytics: A tool for product research and tracking sales trends across eBay and beyond.
• AutoDS: Automate your dropshipping store with bulk listing, auto-ordering, and smart analytics.
• AI Shopify Store Builder: Create a fully functional Shopify store using AI in just minutes.
• Omnisend: Engage your audience with advanced email and SMS automation tailored for eCommerce.

InVideo Templates That Work Best for Social Media

Different platforms favor different content formats. Luckily, InVideo has templates sized and designed for each. Here are a few popular ones:

• Instagram Reels: Use vertical templates to create short, engaging videos using trending music.
• Facebook Ads: Use story-style formats with targeted CTAs to convert views into clicks.
• YouTube Shorts: Repurpose product tips or testimonials in a quick, 60-second vertical format.
• LinkedIn Promos: Use professional-style templates to highlight product features or services.

Final Thoughts

Video marketing is no longer optional—it’s essential. Platforms like InVideo give beginners and businesses alike the creative control to stay competitive in a rapidly evolving digital space. By producing eye-catching, well-structured content, you’ll boost engagement, drive sales, and strengthen your brand presence online.

To take your e-commerce strategy to the next level, don't forget to check out the E-Commerce Consultancy Package. Coupled with InVideo and the right tools like Zik Analytics, AutoDS, AI Shopify Store Builder, and Omnisend, you’ll be well on your way to building a successful online business.

Meta description: Learn how to use InVideo to create engaging social media videos, promote your ecommerce store, and boost online sales with helpful tools and guidance.